Legal

Privacy Policy

Effective 4 August 2026 · Last updated 28 October 2026

This policy explains what information Deep End Marketing collects when you use deependmarketing.com, why we collect it, who we share it with, and what you can ask us to do with it. It applies to this website. It does not cover the separate agreements we sign with clients, which set out how we handle information inside a paid engagement.

Who we are

Deep End Marketing is a marketing agency working with swimming pool service, repair, renovation, leak detection and construction companies. For anything in this policy, you can reach us at:

Deep End Marketing
2642 Midnight Pearl Drive
Sarasota, Florida 34240
john@deependmarketing.com

Information you give us

There are two places on this site where you actively hand us information: the booking page you reach from any "Book a call" button, and the short form behind the "Have a question?" button. Both are part of Deep End OS, the customer system we build and run ourselves. If you would rather write to us directly, the email address above reaches us the same way.

The question form

The form asks for your name, your company's name, what you would like help with, your phone number and your email address. What you submit is stored in Deep End OS, where we use it to get back to you and, if you pick a time, to set up the call.

Booking a call

To book a call we ask for your name, phone number and email address, the time you pick, and anything you choose to tell us about your business. What you submit is stored in Deep End OS, where we use it to hold your time, remind you about the call and get back to you.

Information collected automatically

Like nearly every website, this one records some technical information whenever a page loads. We do not use it to identify you personally:

  • Server logs. Our host records IP address, the page requested, the time, and basic browser and device information.
  • Fonts. The typefaces on this site are served from our own server, not from a font CDN, so loading a page does not expose your IP address to a third-party font provider.

We use Google Analytics and Google Tag Manager on this site. They set cookies in your browser and send Google a record of the pages you visit, roughly where you are, what device you use and how you got here. Google's own use of that data is covered by its privacy policy. We use it to see which pages get read and which do not. We do not run a Meta pixel or any advertising cookie. To opt out, install Google's browser add-on or block third-party cookies in your browser.

How we use your information

  • To reply to your enquiry and answer your questions.
  • To prepare and discuss a proposal, quote or audit you asked for.
  • To contact you about our services by email, phone or text, where you have given us your details for that purpose.
  • To provide and improve our services once you become a client.
  • To meet our legal and accounting obligations.

By giving us your phone number you agree that we may call or text you about your enquiry. You can tell us to stop at any time and we will. Message and data rates may apply.

Who we share it with

We do not sell your personal information, and we do not share it for anyone else's advertising. We do use a small number of service providers who process information on our behalf:

  • Supabase Inc. — stores the data behind Deep End OS, our customer system, including the details you give when you book a call.
  • Vercel Inc. — hosts this website and Deep End OS, and keeps the server logs described above.
  • Twilio Inc. — delivers our text messages and phone calls, including those Deep End OS sends for our clients (see Text messages).

We may also disclose information if the law requires it, or if we need to establish or defend a legal claim.

Google user data

Deep End Marketing uses an internal tool that connects to Google Ads through the Google Ads API. When a member of our team signs in with Google and grants access, the tool reads and manages data in the Google Ads accounts we run: campaigns, ad groups, ads, keywords, search terms and performance reports. We use this data only to manage and report on those Google Ads accounts. It is stored on our own systems, accessed only by Deep End Marketing staff, and never sold, shared with third parties, or used for advertising to anyone else. Our use of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements. To remove the tool's access at any time, visit myaccount.google.com/permissions. Questions: admin@deependmarketing.com

Meta (Facebook and Instagram) data

Deep End Marketing runs a client platform, Deep End OS, that connects to Meta through the Meta Marketing API. When one of our clients gives Deep End Marketing access to their Facebook or Instagram ad account, or a member of our team signs in with Facebook and grants permission, the platform reads and manages data in the ad accounts we run for that client: campaigns, ad sets, ads, audiences, lead form submissions and performance reports. We use this data only to run, measure and report on that client's advertising. It is stored on our own systems, accessed only by Deep End Marketing staff and the client it belongs to, and never sold, shared with third parties, or used to advertise to anyone else. Our use of this data follows the Meta Platform Terms.

You can remove our access at any time in your Facebook settings under Business Integrations, or by removing Deep End Marketing from your ad account in Meta Business Suite. To have the data we hold deleted, follow our data deletion instructions.

QuickBooks (Intuit) data

Deep End OS, our client platform, can connect to QuickBooks Online through Intuit's QuickBooks Online Accounting API. A pool company that uses Deep End OS chooses whether to connect its own QuickBooks company, and only the owner of that company's Deep End OS account can do it, by signing in to Intuit and approving the connection.

  • What we read and write. Customers, products and services, invoices and payments, and the list of income accounts (so the company can choose where sales are recorded). When the company sends an invoice or records a payment in Deep End OS, we create or update the matching record in its QuickBooks. When a payment is entered in its QuickBooks against one of those invoices, we read it so the invoice shows as paid in Deep End OS. We do not read payroll, bank accounts, bank transactions or tax filings.
  • Why. Only to keep that company's own books and its Deep End OS records in step, and to show the company and Deep End Marketing staff who support it where each invoice and payment stands.
  • Who sees it. The company that connected QuickBooks, its own team in Deep End OS, and Deep End Marketing staff who support it. One company's QuickBooks data is never shown to, or used for, any other company. We do not sell it, share it for advertising, or combine it across companies.
  • Where it's kept. Copies of the company's own invoices and payments, and the QuickBooks record numbers that link them, are stored in Deep End OS's database (Supabase, in the United States). Sync jobs run on Trigger.dev and the app is hosted on Vercel. The QuickBooks sign-in tokens are encrypted (AES-256-GCM) before they are stored, the app's Intuit keys are kept only on our servers, and all traffic is encrypted in transit (HTTPS).
  • Notifications. When a payment comes in from QuickBooks, its amount, method and invoice number can appear in notifications the company itself has set up (for example, a receipt to its customer or an alert to its team). Those are sent through our email provider (Resend) and text message provider (Twilio), only to that company's own team and customers.
  • AI features. Deep End OS's assistant can answer a company's questions about its own invoices and payments, including ones that came from QuickBooks. To do that it sends the relevant records to our AI providers (Anthropic and OpenAI) under terms that do not allow them to train their models on it. It is never used to train any model.
  • Disconnecting. The owner can disconnect QuickBooks at any time in Deep End OS under Settings → Integrations → QuickBooks Online, which revokes our access at Intuit and deletes the stored tokens, or from the Apps area of QuickBooks, which revokes our access there. To have the QuickBooks data we already hold deleted, follow our data deletion instructions.

Text messages (SMS)

Deep End Marketing sends text messages in two ways: from us, about an enquiry you made or the work we do for you, and through Deep End OS, our client platform, on behalf of the pool companies we work with. In that second case the texts come from the pool company's own number, about the quote, appointment or service you asked that company for. We only text a phone number that was given to us, or to the pool company, for that purpose.

  • What you'll get. Replies to your enquiry, appointment confirmations and reminders, and follow-ups about the quote or service you asked for. How many depends on your conversation, usually a handful over the first few days.
  • Stopping. Reply STOP to any text and you will get no more. Reply HELP for help, or email john@deependmarketing.com.
  • Cost. Message and data rates may apply. Your carrier is not liable for delayed or undelivered messages.

We do not share mobile information with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties. The only companies that handle your number are the service providers that deliver the texts for us (Twilio, below), and they may use it only to do that.

How long we keep it

We keep enquiries and booked calls for as long as we are in contact with you about them, and afterwards for as long as we may need them for our records — normally no more than three years from our last contact. Client records are kept for as long as the engagement lasts and for seven years afterwards, to meet accounting and tax obligations. You can ask us to delete your information sooner.

Your choices

  • Ask what we hold. Email us and we will tell you what information we have about you.
  • Correct it. If something is wrong, tell us and we will fix it.
  • Delete it. Ask us to delete your information and we will, unless we are required to keep it.
  • Stop hearing from us. Reply "stop" to a text, use the unsubscribe link in any email, or just tell us.

Write to john@deependmarketing.com for any of these. We will respond within 30 days. Depending on where you live, you may have additional rights under your local law, and we will honour those where they apply to us.

Security

This site is served over HTTPS, and the systems we use to store enquiries are protected by access controls and passwords held only by people who need them. No method of transmitting information over the internet is completely secure, so we cannot promise absolute security.

Children

This site is aimed at business owners. It is not directed at children, and we do not knowingly collect information from anyone under 13. If you believe a child has given us information, contact us and we will delete it.

Other websites

This site links to other websites we do not control, and our clients' websites are separate from this one. This policy does not apply to them. Check the policy of any site you visit.

Changes to this policy

If we change how we handle information, we will update this page and change the "last updated" date at the top. Material changes will be made clear on the page.

Contact us

Questions about this policy, or about the information we hold, go to john@deependmarketing.com, or write to us at 2642 Midnight Pearl Drive, Sarasota, Florida 34240.